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Updated – 20 : 07 : 2006

How autosequence messaging can nurture leads and improve customer retention by Doug Pond (mailto:dpond@thesubjectline.com) Recently I was coerced into attending a three-day insurance marketing workshop. The guru giving the workshop claimed that he would reveal marketing (and namely Internet marketing) “secrets” specifically for the insurance industry. In his email promotions, he talked up one tool in particular, which he called “a silent money-printing-press” that would “skyrocket your retention, multiply your income,” and so on. Hype at such a high decibel makes me recoil mentally, but I wanted, as my client requested of me, to keep an open mind. The guru’s obnoxious email promotions kept coming, even though I had already registered for his workshop.