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Carefree, AZ March 4, 2004 — NameQuest released the list of “America’s top 20 Most-Loved Automobile Brands” today. John P. Hoeppner, president of NameQuest, noted, “General Motors has 40% of brands in the top ten with #1 Chevrolet rated highest among contenders for value and trust.

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Robert Lutz is obviously making an impact at GM, especially with the formerly stodgy Cadillac brand ranked #4.” Consumers rated German import Mercedes-Benz highest in perceived quality and Korean import Kia the lowest in perceived quality. Kia (#27) finished dead last overall among all auto brands. NameQuest – Brand Preference Ranking: Top 20 list of America’s Most Loved Auto Brands. 1. Chevrolet 2. Mercedes-Benz 3.