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iPropi’s concept The iPropi service is based upon Stanley Milgram’s theory that we are all separated by “Six Degrees of Separation.” According to the American sociologist, all individuals on the planet are related to each other by a chain of six people maximum. iPropi allows users to benefit from this incredible network. The idea is simple and effective: “If my friends do not have the response to my problem, the friends of my friends probably have it and the friends of the friends of my friends certainly”. How does it work? iPropi provides a new dynamic in the way traditional ads are distributed. In the past, those who had placed classified ads had to wait passively for people to locate their ads.