In the economic calamity on China’s auto industry against the background of the formation of astonishes, the Automotive Group’s various labels, “multi-flowering” is quietly modifying the configuration of “mutual heating” and “resource sharing” has increasingly become an noteworthy strategy. 20, SAIC’s have labels and business labels, auto demonstrate in Shanghai, put accent on on the passenger cars, commercial motor vehicles and parts of three principle novel goods section.

Despite the instability of the macroeconomic environment brought about by automobile market uncertainty, but the brand’s SAIC is using this opportunity to enhance their level of development. In the new cars and other areas of energy to enhance the capability of independent innovation.

Dual-brand strategy SAIC

SAIC’s listed companies to carry Roewe Shanghai Automotive, MG brand of Grand total of 9 two models show 16 vehicles the first full appearance, and a breakthrough for the world’s first two models: the world’s first MG cars as well as the 3G concept car MG6 Rongwei N1.

Chih-Hsin Chen, general supervisor of SAIC traveller said that the Shanghai Automotive emblems in their own bivouac, the first output forms of the formation of “a full variety of multi-brand” the layout. 2009 will be the MG MG and Roewe to entire the first year of full integration, but furthermore the implementation of the Shanghai vehicle “platform strategy” and “dual-brand strategy” start.

It is reported that two independent brands will achieve “unified research and development, procurement unified, united to create” the basis of the beginning of efforts to promote “Unity Marketing,” the joint use of resources, double the brand’s growth and development will be “perfect brand building, promotion of product sales “as the main task.

The scene in the show, an SAIC executive said that the current port base yizheng base, Nanjing Pukou base SAIC has become the three major production base for their own brands. “According to the plan, these bases will no longer be based in accordance with the brand but to divide the functions of product platforms.”

Opportunities for junction emblem

Although China has become common in the United States the largest market outside the U.S. GM CEO Fritz Henderson is at the last minute canceled plans for Shanghai. U.S. General in its domestic crisis facing the new CEO has become the primary issues to be considered.

However, the auto show on the 20th, said Ding Lei, general manager of Shanghai GM, the U.S. government has clearly expressed his support for the three major automobile manufacturers. The purpose of the U.S. government not to make the demise of GM, but from the historical burden it into a new era.

He said that Shanghai GM joint venture is an independent, a complete business system. No matter how the prospects for the U.S. General, Shanghai GM will not have an impact. In equity, as a joint venture Shanghai GM, the change in equity shareholders have to go through to the final disposition of SAIC, the shareholders are confident that Shanghai GM to ensure a stable shareholding structure.

During the demonstrate, the Shanghai General Motors has set free 6 novel motor vehicles, surrounding 1, the world’s first commercial Buick thought car, the first Asia-Pacific 5 novel car, a novel Shanghai GM following scale of bulk exhibitors. At the same time, Shanghai GM also introduced the Chevrolet Volt electric-powered motor vehicle and improved Cadillac Cadillac Escalade two-mode hybrid vitality car 2 car front Environmental Science and Technology.

Ding Lei said: “The United States came a regular deficiency is a thorough reorganising program. And to Shanghai GM, the deficiency to examine to advanced stand the gigantic probable Chinese market, to write a real expansion, operational competency and sales service network, rung onto a novel level.

Tags: Auto

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